The biggest market in the 21st century is new social media trends, which have proven to be the first source to increase sales and build a brand around it.
Digital marketing trends are the core of everything in marketing trends; however, if you are planning to lead the new ways to improve digital marketing specialist skills, then you are at the right place.
2018 Digital Marketing Trends
We are going to reveal the market trends 2017 that will help you improve your skills for 2018.
1. AR Technology Integrated Through Social Media
Major social media platforms have invested millions of dollars in the development of the new social media trends.
Social media giants like the Facebook are working to add latest AR which stands for Augmented reality which is a next-generation technology of virtual reality.
AR devices are in development, and Facebook wants to be the first to launch and support AR devices.
You can imagine the number of sales & traffic you can get from this technology.
2. Influencer Marketing
No matter which country you belong to because there is one which almost every digital marketing specialist is using nowadays, it’s influential marketing.
The Youtuber Alpha.M is one of the best examples. The number of sponsorships he is receiving is a phenomenon because he is selling million dollars worth of style products via his Youtube channel.
It also increases the social media marketing jobs.
3. Importance of Marketing
The online marketing expert Mark Cuban has said that the Internet and sensors are the next technology.
If you are concentrating on selling your new products of any niche at a rapid speed, then hire a team of digital marketing specialist, who will make your product go viral online.
The number of sales will grow rapidly, which is the part of trends brands. Mark Cuban has also said that instead of investing on infomercials, which are expensive than the online marketing, it is better to invest in the online marketing.
4. Video Promotion Will Grow
In 2018, the social media to AdWords, they have revealed that more people will start watching video advertisements than the display advertisements.
On Youtube, the number of small promotions has increased because of the demand and the lower-cost. The major behind it the cost of video promotions are lower, while the conversion rate is extremely higher.
The number of promotions has increased so much that even Youtube is facing problems with the low-quality advertisements.
Google has banned so many advertisers, who are providing the low-quality advertisements.
5. Digital Customer Experience
Google has announced a few years back that the number of Internet users will increase rapidly in a matter of few years.
That also comes with the responsibility to ensure that your customers are satisfied with your service.
Ensure that you have a business that is taking care of your paying customers or else if you are burning cash and losing future customers.
6. Google Voice Search Will Continue To Grow
Google is improving their voice search option, which has the majority of support from the users. When Android 2.1 released, they have implemented the feature on the HTC, Samsung, and another device to check its potential in the market.
Amazingly, they were right because more than 27% of the existing users are using Google voice to get results faster.
7. Strategic Social Media for Reaching Followers
The social media giant is much happier than they were back in the initial days because the number of promoters & advertisers are first looking at the social media sites like the Facebook, Twitter, Linkedin to drive traffic & increase sales.
In the last few months, social media marketing jobs have increased because of the requirement.
If you are a content manager, then you would know the rise of requirements to reach the existing followers of a brand and products.
In 2018, the competition will be high because many brands like Nike & Bacca Bucci are trying to reach their existing followers by promoting on social media.
Let us know how you are going to get a word about your product or brand online in the year of 2018 in the comment section.