Search engines have become very complicated over the years to understand its actual ranking factors. We face several problems when it comes to indexing our website and its pages on a regular basis.
The struggle keep goes on, and we have a deal with it. We see many newbies complaining about the website traffic decreasing for no reason apparently.
5 Reasons Why Your Website is Underperforming and How to Fix Them?
We are going to cover one of the important topics about why your website is not performing well on search engines.
Search Engine Unable to Detect
What many people don’t know that search engine is nothing but an algorithm, which carried out by a bot.
The bot doesn’t have human intelligence, so it uses a specific language is known as on-page optimization & off-page optimization.
It is more likely that your website is not detectable to the Google or any search engine bot.
There is nothing to fear about it because you can solve it by adding a Sitemap, Robots.TXT, and make sure to have good web hosting.
Note: Most of the time, a messed up or wrongly configured Robots.txt causes the bot to ignore your website.
Indexed, but Missing
It has happened to almost every blogger and web publisher that they have successfully indexed their website in google search console, but do not see their page in Google search results.
Now, what to do?
Isn’t that obvious, your website doesn’t have enough backlinks to prove that it’s worth putting on the front page.
You need to learn search engine optimization techniques, which also includes building backlinks from high authority websites, though it is against the Google guidelines.
Make sure to build backlinks from high authority websites naturally or else; your web page will be discouraged by the Google for violating their policy.
Personally, I don’t like to wait for the website to load, it should be quick.
If not quick, then it should not be slow either.
To learn whether your website is slower or faster, you can use website speed test method.
Website speed depends on the hosting package, so you have to upgrade to the package which runs on SSD servers.
If you are planning to rank on Google, then use Google Page Insights tool, which tells you accurate results on where you have to work on the site.
Google in 2015 said that smartphones usage would increase tremendously, so they prepared their services to work smoothly on all smartphones or compact devices.
The officials have also made it mandatory to make every website responsive, so they are compatible with smartphones, smaller screen devices, and tablets.
My question to you, is your website mobile-friendly?
If not, then you are making a bigger mistake because mobile-friendly is ranking factor today.
There are too many websites nowadays, which are not user-friendly.
If you are providing all those basic functions to keep the reader on the site, then what are you doing?
Many websites and blogs have irrelevant header menus and footer menu.
Even the search bar is missing from the website homepage, or they disappear in the next pages.
Do not make it hard for the users to find your website. How to do that? Collect emails, join social media, newsletters, and more.
We have many people on the Internet who are making thousands of dollars without having the quality of content, which inspires us to believe that content is not needed to be successful on the Google.
The concept of being successful on Google is entirely wrong.
Google clearly tells you to write for the readers, visitors, or clients, not for search engines. They (Google & other search engines) want people to be happy, so the algorithm aims to provide best results, not bad quality content to the people.
Content is king, no one can argue about it. What is our point?
Let’s assume that you are a reader, who is interested to know about “Best Bluetooth speakers,” then you are expecting a list that is tested, double checked, and known for quality, right?
If the content on the site is fake and does not answer your question, then you will leave and never to come back, right?
Readers or clients make you richer in wealth and traffic, not search engines because they want quality content.
Every article you write should come from experience and must be optimized for the people.
The search engine is like physics that will leave you in confusion, but make sure to follow our suggestions for more visibility. Let us know your views in the comment section below.