Uncategorized, Web Hosting,

Free vs Paid Hosting | Which is Better for Your Website.

Everyone has questions related to free vs. paid hosting, and many web hosting myths surrounded it. It’s time that we have to break the myths and help you understand the difference between free vs. paid hosting.

What is Web Hosting?free vs paid hosting

Web Hosting stands for “website hosting disk space,” and it is an essential part for any website in existence today.

The website hosting works as storage like HDD or SSD drive to store the website files, Images, Notes, Content, and more. The drives assigned an IP that used by the domain website hosting and the website shows up on your screen.

How does it work?

  1. Type the website domain name in the browser.
  2. The browser connects to the domain.
  3. The domain connects to the website hosting drive via an IP address.
  4. Now, you can view the website files and navigate through it.

The web hosting companies reliability is an important factor because the loading speed depends on it. You should not go for a cheap & unreliable hosting package to save a few bucks.

What Is Free Hosting?Free Hosting

In the debate of free vs. paid to host, everyone thinks that free website hosting is a better choice than a paid one. However, your perception towards the free host might change after reading it.

At some point in our lives, we have opted free web hosting to save money, or we don’t have sufficient funds to buy a premium version.

There are hundreds of companies in the market that offer free web host, and it comes with attractive features like SSL, SSD drive space, Standard performance, 99.99% uptime and more.

I mean, no one would consider the premium hosting, when a company promotes the free host with such features. No hidden charges, no hidden fee, no catches, and reliable at the same time.

How does it work?

Unfortunately, the majority of the free users don’t know how the entire “free” thing is possible.

First, the website hosting companies don’t get anything for free. The companies have to pay for the hardware like a server, HDD, SSD drive, RAM, Processor, etc.

Second, the server is an electronic product, and an engineer is required to maintain it. The salary of an engineer starts from $2 per hour to $9 per hour.

Third, the company invests a lot of money so that they can continue the services without any interruption.

The free hosting service attracts millions of customers & the web hosting digital marketing strategies in a way so that you can purchase premium hosting.

The free vs. paid hosting concept arises, when the hosting provider offers almost premium features.

PROS of Free Hosting:

  1. No hidden charges and it’s 100% free for a lifetime or until the company exists.
  2. Many similar entities compete with each other, and you get amazing features as a benefit.
  3. In case, if you don’t have enough funds to begin your online journey, then you can start with it.
  4. Suitable for small business sites and personal sites.
  5. If you are a student, then it is an excellent tool to utilize in the learning

CONS of Free Hosting:

  1. The biggest hit in free paid hosting comes in ranking the site on Google search engine and partners. The free host utilizes the same IP address, and thousands of sites connected to it can harm your rankings. If you want to rank your site using white hat techniques, then it’s going to be a DIFFICULT journey.
  2. No customer support team.
  3. A few free hosting sites add ticket support like GoogieHost, but the majority of the sites have no customer support.
  4. One of our free host accounts got terminated for no reason. We never recovered those accounts due to no response from the company.
  5. Slow site loading speed.

Your plan consists of ranking keywords, then go for the premium cost. The free host not recommended for shopping sites, ranking sites, and it created a balance in the free vs. paid to host a debate.

What is Paid Hosting?free vs paid hosting

The website hosting packages that you have to pay for it known as paid hosting. A wide range of host packages available in the market like Cloud, SSD hosting, Dedicated, Managed, VPS, WordPress hosting and more.

How does it work?

A paying customer can expect advanced features, hardware, software, and support from the paid hosting.

A simple $100 web hosting package enables the authority to invest funds on better hardware, management, configuration, and developments.

You can take Bluehost, YouStable, etc. for example, who offer affordable premium hosting without compromise in quality + support.

However, conduct your research on the product to make sure that it does not have any loopholes and bad service. Even the biggest names in the industry have flaws, and you don’t want to learn about it after spending on it.

PROS of Paid Hosting:

  1. Reliable & quality hosting.
  2. Excellent customer support offered by reputed companies. (We have tested many web hosting providers like )
  3. Value for money.
  4. Discounts and deals on auspicious occasions. For example, the Black Friday discount can go down up to 80% off.
  5. Decent uptime & website loading speed.

CONS of Paid Hosting:

  1. We suggested you research because there are hosting providers who do not meet our expectations.
  2. Unresponsive customer support in critical conditions.

Apart from the two CONS, we have never experienced any other issues.

Conclusion

If you are reading the end part and could not understand free vs. paid hosting winner, then we have an equation for you.

Tips for Free Hosting Account:

  1. Never run illegal sites or offensive sites or your account subjected for termination.
  2. Never leave your site with no activity for months. Login into your account once in a month, and update your site.
  3. Always read the terms & conditions to avoid termination.
  4. Make sure that the free hosting site has a customer support or ticket support.
  5. Always back up your site files.

In case, if you are spending money on premium hosting, then Google “xxxx hosting review” and read at least ten reviews.

Let us know what do you think about the free vs. paid hosting in the comment section below.

Articles, Uncategorized, Web Hosting,

Difference Between Cloud Hosting vs VPS Hosting

A lot of people don’t understand the difference between Cloud Hosting vs VPS Hosting. Nobody wants to spend thousands of dollars on technology, then later find out that cloud networking is cheaper.

There are several different aspects of cloud networking and VPS hosting provider. We are going to help you understand the cloud computing hosting and VPS web hosting.

What is Web Hosting?

Cloud hosting vs VPS hosting

There are millions of newbies, who do not understand the difference between what is web hosting, VPS hosting packages.

  1. Web hosting is nothing but storage to save files like Images, Pictures, Website, Themes, and other content.
  2. There are various types of web hosting packages. Every package has a meaning to it. For example, shared hosting is one of the cheapest web hostings you can get your hands on it. In shared hosting, there is one server with many users hosting the website on it. Every user on the server shares the same IP address.
  3. However, shared hosting is not right for heavy websites like e-commerce sites, shopping sites, and websites with heavy traffic.
  4. The other packages like VPS, Cloud, Dedicated and Managed web hosting come in to play.

Everyone has been a requirement like unlimited bandwidth, server manager, separate server, and other things.

Trusting various hosting sites always cost you a lot of money and you don’t realize that there are too many web hosting myths surrounding the hosting topic.

What is Cloud Hosting?Cloud hosting vs VPS hosting

We have read many complex explanations on the cloud networking and cloud web hosting. However, we are going to make it easy for you to understand it.

  1. Web hosting is a server.
  2. Cloud web hosting stands for unlimited.
  3. Every web hosting package has physical limitations like storage, RAM, CPU cores, and more.
  4. However, in cloud hosting, you have no physical constraints.
  5. The server configured uniquely so you can upgrade the requirement anytime without paying additional charges.
  6. In short, if you need 2X storage, then you can simply upgrade it, and a new server added to your account. It isn’t possible in shared web hosting, and other packages, unless you pay additional charges.
  7. An affordable web hosting for a growing website.

Benefits of Cloud Hosting

There are many benefits of cloud web hosting, and we are going list some of them down.

  1. It saves plenty of money on upgrades.
  2. No worries about technical issues while upgrading.
  3. Secure & reliable.
  4. The speed does not get affected by other users. The top-level security, stability, and incredible performance (website loads faster).
  5. Cloud web hosting is virtual

The cloud web hosting is expensive, but this is an ideal solution if your business is growing.

What is VPS Hosting?

Cloud hosting vs VPS Hosting

VPS full form is a virtual personal server. The server has a data center, and it is located in different parts of the country, or it depends upon the VPS hosting provider. VPS is a single server, where virtual server created with the operating system, fixed bandwidth, and fixed disc space.

VPS is like a dedicated server, but it is highly customization compared to another web hosting. You can choose Windows or Linux OS. In case, if you need more RAM, then you can increase it from the panel. The VPS hosting provider enables you to select the disk space as well.

In shared web hosting, the provider already configures the servers with cPanel + RAM + Storage + Single domain hosting. However, it isn’t the case, and you can get VPS at an affordable price.

VPS in Linux operating system cost you $2 or $3 per month when compared to the Windows version.

Benefits of VPS Hosting

We are not promoting you to go for the VPS because it has PROS & CONS. Make sure to read the comparison to understand the difference, and we are going to include CONS as well.

  1. Best cheap VPS server enables you to select the physical configuration according to your requirements.
  2. VPS is less expensive than a configured dedicated server.
  3. Full control over the server like select OS, make changes, configure the server and tweak the server for performance and more.
  4. If you have 5 million traffic per month, then you can upgrade the server in a few seconds.
  5. The customer care team is always ready to resolve complex technical issues.

We know that everything sounds good on VPS web hosting and cloud computing technology.

Differences between Cloud Hosting and VPS Hosting

cloud hosting vs vps hosting

We are going to compare both technologies because they are different. A list of CONS of both technologies compared because it may make a difference in your decision-making process.

No. Cloud Hosting VPS Web Hosting
1. Cheaper than VPS hosting. Expensive than Cloud & Shared hosting
2. 2-core CPU + 2GB RAM cost less starts from $8 per month. 2-core CPU + 2GG RAM cost less starts from $19 per month.
3. Fixed control panel, configuration, and more. Freedom to choose CPU cores, OS (Linux & Windows), RAM, and more.
4. Unlimited storage (according to the plan.) Pay for what you are using.
5. Less control over the configuration, and overall hosting. Full control over the server and you can make changes as per your requirement.
6. Upgrading is easy and costs less. Upgrading is easy and costs 2X of the existing package.
7. Expensive to shared hosting. It cost lesser than a dedicated server.
8. Secure reliable, performance, and more. It is secure, reliable, and more. However, you must have the technical knowledge to operate it.

The comparison is not biased. You can head to any VPS hosting provider & compare the prices, and specifications. Always keep in mind that cloud technology and VPS technology are different. They may serve the same purpose, but the technology is different, so make your decision wisely.

Conclusion

Always select VPS in Linux for lesser cost because the Windows control cost you more. However, you will not see much of a difference in Linux OS and Windows OS control panel. Let us know which web hosting technology you prefer after reading the comparison in the comment section below.

Articles, Digital Marketing, Uncategorized,

How to Increase Website Traffic on your Blog

Internet marketing has become a pain for many newbies because the website traffic fluctuations and the developments in the SEO strategies change from time to time.

We have experienced the changes and developments happened in the SEO in last eight years. But, those who live and breathe SEO can survive and move on with the changes. Allow us to show you how you can increase your website traffic.

1. Quality Post and SEO

Quality post and seo

Unfortunately, there are many bloggers and professional who have infected the beginner’s society that you cannot rank a website without building backlinks.

However, those who are working in the industry for years realise that building backlinks may get you traffic for years, but your revenue won’t improve, and your network remains dull as ever. People won’t engage like other websites because your content is weak and it does not help the people.

When your content is weak, and it does not add any value to the reader, then he closes your window. In the next step, the reader will move to the second website, and he does not search for the same query because the reader is satisfied with the second website answer.

Google realises that the second website has done a better job than the first website, and then they move the second website to the first position.

Your content should and must be killer enough to tell the world that it solves the reader’s problems.

1: Your content should be written for the people! You should and must not write for the search engines. You can add keywords, but make sure that you are answering and solving the reader’s problem by the end of the day.

2: You have to make sure that your content readability should be 70% to 80%. You can ask your friends to read your piece of content and tell them to give you feedback to improve.

3: Explain everything step-by-step. You should not skip one part because there are many people in the world, who have not tried the method and they are not aware of the steps.

4: Update your content! Let’s assume that you have covered a topic on “GoDaddy domain DNS server change.” If you are getting 500 unique visitors on that specific article, then you should check GoDaddy interface and options once in three months because they frequently update interface.

Update your content with fresh images, information, and new steps. You may experience rankings dropping for few weeks, but it will go back to normal soon.

5: Appearance does matter, and you have to ensure that the fonts are not annoying and readers are not having difficulty understanding it.

2. Email Marketing

E-mail MArketing

Email marketing has dead for many professionals in the field, and there are many contributing factors behind it.

No one knows the exact answer on which method works the best in 2018, but we can tell what not to do that kills your chances to get a response from your audience.

1: Don’t buy Email Services, who promise you 100,000 emails for few bucks because the 100,000 email users have already annoyed by their inbox filled with spammy emails.

2: Don’t send frequently email newsletters to your visitors because they will be annoyed by the end of the month.

3: Make sure to send only a few emails in a month and ensure that they are getting something out of it.

4: Don’t sell all time. You should also send greetings on festive moments, or try to connect to your audience by telling them your life story or inspire them by telling them what you achieved last month.

Overall, send email newsletters when you have something special for them.

3. Social Media Traffic

Social Media Traffic

You can get traffic from Social Media websites like Twitter, and Facebook. There are also unique ways to get traffic from Reddit, which lasts for weeks without much effort.

1: On Facebook, you can try Facebook groups because it had worked for me especially I needed instant traffic on specific articles.

2: Social media makes it top on the list of social media marketing and Internet marketing, to ensure that you are not adding title and hashtag to the article, but make sure that you are adding your personality.

3: Consistency is the key. No Facebook group and Reddit post would give you 100’s of traffic in your first posts. You should keep trying because you may fail 100 times, but you have to try different ways to add value to the users; then you will be respected for your work.

4. Commenting

Commenting

There are many benefits to commenting on popular websites on a daily basis.

However, I would like to tell you the truth about the commenting and how to use it properly.

1: Don’t post more than five (PUBLISHED) comments in a day. Many blogs and websites are running plugins like ASKIMET, who treat too many comments from same IP SPAM. You will be blocked from it, so make sure to use your IP address and comment on four or five websites a day.

2: You won’t see any impact of the comments in a day or two. I have tried the effects of the comments for a long time, and I can tell you that it takes more than six months to see a little effect of the comments you have posted from last five months.

3: Also, try o find quality DoFollow blogs that give you a Dofollow Comment LUV links can boost your rankings a little. Unfortunately, nowadays, no blogs are giving out a Do-Follow link.

If you post four comments a day, then in six months you have 240 comments and 240 chances to get traffic from those comments. Aim for a long-term goal, so keep it in mind that short-term ideas won’t work!

5. Social Bookmarking Website

Social Bookmarking Websites

We are using social bookmarking websites for a long-time, and we can tell you that it has a good impact on your blog.

Did you know?

There are many professionals are not using social bookmarking sites anymore?

The professionals have become so good at building links, and they have developed a network that gives them instant traffic and links, so they have given up on social media bookmarking.

NOTE: The technique has become irrelevant and dishonoured by Google search engine.

Take the opportunity of professionals missing out social bookmarking websites.

Do not spam social bookmarking websites and especially, your official social bookmarking website page.

You don’t have to post on 100 social bookmarking websites, but make sure to post on most popular bookmarking websites.

6. Buy Traffic

Buy Traffic

There are many ways to get traffic from Google, and we can tell you that you can buy traffic from advertisements networks.

There are many websites out there who buy traffic on a daily basis.

Nicki Swift: It is a website and a successful YouTube channel that use third-party advertising companies to get traffic to their website. You will be surprised when you look at their website traffic stats.

BrainBerries: It’s another website that drives from third-party advertisements, and you will be in shock after taking a closer look at their traffic stats.

They pay huge amounts of money to drive traffic from other websites. You can buy the traffic from several advertisement companies, and the most trusted and expensive network is Google Adwords.

You can buy traffic from Google Adwords and gain instant traffic!

Conclusion

We recommend you to give a try on Social media marketing, Quality post and follow basic SEO rules. We know that you have plenty of doubts, then why not ask us in the comment section? Our experts will answer your questions, or you may get an answer from me.

Articles, Digital Marketing, Uncategorized,

Digital Marketing Training & Internship in Lucknow at Youstable

The Digital Marketing Training & Internship has a lot of value in the multi-national companies because it is next closest thing to the on-job training, which is essential for the companies to have someone who is experienced because the project will be completed faster with fewer errors.

While Digital Marketing Training & Internship training is nothing, but specific training about a task, which enables the company to understand that the candidate knows basic about the project or the course he or she has learned.

The problem is that major companies nowadays prefer those who have on-job experience because MNC doesn’t have to train young men and women, and they don’t have to take the risk of failure.

In Youstable, we work on various projects which cover all parts of the digital marketing, which is ideal for those who want to learn and use the technique and experience in their future endeavours.

In our training, we teach our the interns what the values they need to learn in the Digital Marketing field, which will bring the best in them in future. There are plenty of factors that go into making a first-class digital marketer in the country, which are the core values that we teach our interns.

In the internship, we allow you to involve yourself in the real-time projects which we work for the clients; we allow you to communicate with the clients and take care of the projects under your lead.

We know that none of the newbies is ready to take on the clients in their initial days, but we have a strong training program, which engages you into real-time projects so you can experience real projects and clients, not to take chapter lessons from the book.

We work in various niches, so we have a variety of clients that have various requirements; most of them have custom requirements, which is perfect for the newbies to learn because this is what you are going to experience in future.

Books can teach you words, but it cannot help you experience the real-life projects, which are entirely different from what books describe. The difference can be seen the moment you start learning and implementing what you learned with us.

We do have training programs that keep you in check on when and what you should learn and how you will implement it in the coming projects, this is how you get to involve yourself with the clients.

Lucknow Based Digital marketing training & Internship

Digital marketing

Many digital marketing training facilities are treating it as a business rather than teaching the students how the fields work.

In other expensive facilities, you get books, CD’s, manuals, and more unnecessary stuff that is not going to help you succeed in the field at all. When you put them to work, you find it irrelevant.

We have developed training, which is based on our clients and their needs, which means you are going to learn lessons, which is less based on books and more based on actual clients, projects, and our strategies.

Our digital marketing training helps you learn new things and polish those skills. Our training develops you to go out with confidence and start working for a company without any extra knowledge because we have already covered them.

SEO training & Internship Institute Near me Lucknow

SEO training

Our SEO training & Internship Institute near Lucknow includes on-page, off-page, email marketing, content marketing, video marketing, and more.

SEO stands for search engine optimization, which is the core subject in the digital marketing and many companies get paid from $100 to $1,00,000 to work on the SEO for a website or any projects.

SEO is nothing but promoting the website and taking it to the first page of the top search engines like Google, Bing, Yahoo, and Baidu.

We cover all basic to core topics of the SEO in our training, so if you can learn everything to rank a website on the top to the search engine.

We also teach you things which many programs don’t want you to know what works today will not work tomorrow, we ensure that you are prepared for that situation as well.

Social media marketing Training & Internship Near Lucknow

SOCIAL MEDIA Marketing

There are plenty of factors that go into SMM training, which requires the plenty of knowledge. We do not follow the books, and the majority of the program books are preparing you for the past.

Our training program books & training comes from real-time experience, which we put together for the client’s projects. Our company works on many clients’ projects, which includes Social Media marketing, so we know exactly what is working today and what it will be like in the coming future.

We prepare you for the future with working methods that our company applies to fulfil the client’s requirements.

PPC Marketing Training & Internship In Lucknow

PPC Marketing

In short, advertising on various sites, the major ad network is Google Adwords, which is the powerful advertisement network in the world right now. You can say we are best Digital Marketing & PPC Training in Lucknow.

In the PPC marketing, we have put together a training program, where you will learn exactly how you can reach more people with the right price.

Many programs fail to teach the students on how much budget they have put to get the right response from the community.

We teach you everything from step-by-step, where you learn about Adwords & its tools and how to use them. You will learn to decide a budget, research, plan, and execute a successful advertisement PPC campaign.

The Onsite Training & Internship Process for Digital Marketing

Digital marketing

We learn from others failures and make the best program for the students, so allow our students to involve into projects so we can test them if they are ready to take on real projects or not.

Our training process involves a variety of lessons and tests, which keep you updated about what going on in the digital marketing community, and you can put them to the test.

Onsite training process tests your skills, if you make any mistakes, we rectify them right away, and show you the right path.

Corporate Training for Digital Marketing & Internship

Digital Marketing

In digital marketing, there is a topic called corporate marketing, which is different from the rest. The topics will be relevant from what you learn from SSM, SEO, PPC, and others.

The difference will be in research, planning, and execution. No one can teach the exact corporate digital marketing because every company is different in a niche, size, number of employees, and budget.

However, the fundamental core values remain the same, in simple words, in math, there are many problems, but the formula to solve them are only a few.

Our program reveals those formulas; then we help you solve the existing problems so that you can accept any challenge in future.

Articles, Uncategorized, Web Hosting, Website Design,

How much does it cost to build a Website for a Small Business

When you want your business to be online, then you need to know the cost to build a website. You’ve got to make a business plan have a budget, so invest enough to make your website online. Some too many experts advise you various business plan, which is rather confusing for a newbie.

Who can give you the right cost to build a website? Let us help you with the selecting the hosting, design, and more.

Make a Business Plan

cost of website for small business

Time and time I’ve said it that there is a major difference in a plan and money making plan. A lot of websites founders start the portal, but they do not think deeper into how to make money online, which is the first & last mistake they make. Let us tell you few things, to begin with.

One: You need a web design that can explain your concept better to the audience, so you can attract a relevant audience and turn them into loyal readers. Web design has an impact on audience eyes like major of the visitor’s expect PROFESSIONAL, then a personal website. Select your designer carefully because there are too many awful designers in the market.

Two: Select the right website hosting for your website because Google has said that websites that loads slower loses a lot of traffic and audience. Speed matters for audience and ranking on search engines.

Three: You need the right domain name that explains your website concept properly. Even I have made a lot of mistakes during my first year in this industry. So, domain name relevancy matters in this decade.

Four: If you are someone who doesn’t have enough knowledge in MONETISATION, then let us tell you few things, to begin with, the first one is displayed advertisements (not recommended for short-term ideas,) sell or offer your services, sell your product, and promote your business.

Make sure to take time in the business plan, and then proceed.

Decide your budget

cost of website for small business

One of the mistakes that many newbies make is that they don’t have the right budget for their websites.

If you don’t know what the budget is, you should set, and then contact us to find the cost to build a website because we make quality websites with solutions.

Select a web hosting and domain name

cost of website for small business

We have already mentioned that you need to select the right domain name and web hosting; the reason is obvious that you need good website loading speed, so good hoisting matters. And, you need a relevant domain name that explains your website concept.

For domain: If my website is about smartphone reviews, unbox, and tips, then I would have selected domain name Techxxxx or Phonexxxx, always add the concept base word first.

For hosting: Why not select YouStable which is not expensive and provides high-quality hosting with all features that every major website hosting company has it.

How much does web hosting cost?

cost of website for small business

Everyone those same questions like “how to make a website” and “how much a hosting account cost,” let us tell you the exact cost that is required for the website to run efficiently.

Note: If you want to learn how to make a website, then check out YouTube for tutorials.

Let us explain to you which hosting package do you need to buy to save money and find the right price.

One: If your website falls into Business, One-page site, Personal website, and small websites, then go for a shared hosting package that starts from $5/Month.

Two: If you have a website that is developed for a blog or you get 250,000+ traffic per month, then you better go for VPS hosting, expensive, but worth for your website and rankings as well. The price starts at $19.99/Month.

Three: If your website has over 1,00,000 hits on a monthly basis, then why not go for a dedicated server. It is important that servers can take on so much traffic at once, so it requires a lot of power. The starting price for high-quality dedicated hosting is $4.99 /month (Entry package) and $14.99 (highest package).

Conclusion

There are many ways you can build a website, but learning it from scratch would kill your motivation, so why not spend few bucks into website design and get a professional design (You can get a professional site from here) that is accepted by Google search engine? Let us know your thoughts in the comment section.

Articles, Digital Marketing, Uncategorized,

Digital Marketing Scope in India (2018)

Digital marketing Scope is becoming a solution for Indian entrepreneurs, why? Keep reading; we are going to reveal that to you.

What is digital marketing?

digital marketing Scope

Everyone has this one question what is digital marketing? First, we assume that you already know about marketing, which is nothing but promoting the product, services or the company on streets, ad banners, tv commercials, and there are many other ways.

The word Digital stands for Internet or Online world. If you are making a payment online, then it is called digital transaction.

The digital marketing scope in India is growing at a fast pace, if you are thinking how you can make it top in India, then here’s the good news for you.

India started to grow digitally at an amazing rate since Jio 4G introduced, before Jio 4G.

Newest things and New Opportunity

digital marketing Scope

Online marketing has enabled many people to start their business online, one of the major reasons why many people are trying their luck in online marketing because people can create their opportunity.

They don’t have to work for the robotic life of MNC companies, not only that person who are introducing newest solutions that can solve any problems big times.

Flexible and Easy to use

digital marketing Scope

Digital advertising is not difficult if you plan to do it in India, but if you are targeting some other countries, then you will have competition.

The Internet is very easy to understand and use, but you need to learn the right way to implement your idea or else, you will fail regardless of your connections and investments.

Fastest Reach

digital marketing scope

Even we have seen tremendous reach within a short time, if one goes viral, then huge following and sales are a matter of time.

Online marketing is easy when you know the right place and right market to promote your products. There is no doubt that you can get the word of your product or business faster online.

There are plenty of sites like YouTube, Facebook, Twitter, Reddit, and more to get instant traffic and sales to your business page within no time.

Influencer Marketing

digital marketing scope

Influencer marketing is also another interesting way to get the word out because people trust on these influencers, so getting instant traffic and sales is possible using influencer marketing.

In our sales strategy, we have used influencer assistance in sales, which has worked for us. One of the biggest reason why it works because the followers have faith in them, then the followers are related to your product, so the chances getting sales is tremendous.

High engagement

digital marketing scope

In online marketing, only a few people can understand that the engagement is very high when you promote your product online.

People have no fear when they have something to post online because freedom of speech is encouraged on social media.

The freedom of speech is what encourages people to talk about your product Positively or Negatively. If you have added value to the users, then you are guaranteed to get a lot of attention and sales online because word of mouth becomes effective.

Higher return small investment

digital marketing scope

All right, many of you get excited when you find something that cost you less, while returns are higher.

Let me tell you the truth about the small investments and higher returns, it is true, it does happen often, but that is not entirely true.

Here are the conditions,

If you are a newbie, who doesn’t have on field experience in digital advertising, then you are bound to lose money instead of making money.

There are plenty of aspects that go into promotion & online marketing. If you have done your research well, then you will lose money.

The BIGGEST problem of all is that there are no websites or blogs that teach you how you can get sales from Facebook marketing, this is something you have to find out by investing on social media and other places.

We know that there are people who share knowledge online, but no one reveals online marketing strategies because it can kill their own business.

Do you think digital marketing course will help you? Let me tell you the truth about digital marketing course; it is a path or guide that helps you understand the fundamental structure of the online marketing.

What works today, it won’t work tomorrow, that is the truth about online marketing.

Conclusion

We are not trying to discourage you but to tell you the truth, which many professionals don’t tell you before you start. The journey is long, but if you have the guidance of a PRO, then you will succeed faster. Let us know your thoughts in the comments below.

Articles, Uncategorized, Web Hosting,

What is Web Hosting and How to Host a Website?

There are only three main ingredients to get your website online and improve the visibility of your business online. The first one is a domain, the second is hosting, and the third is search engine optimization, which improves website visibility.

What is Web Hosting and How to Host a Website?

The Internet is developing at a faster rate, and many people are trying to figure out how they can have their website or business online. Now the problem is the people who don’t have enough knowledge in web services and don’t know where to start.

First buy a domain, then hosting package.

Everyone knows about the Domain, which is nothing but an address.

What about hosting?

what is web hosting

A hosting account is very crucial for every website to have or else, your website won’t begin at all.

Note – Google is a search engine, there is no such thing as google hosting.

What is the host?

To explain the hosting services in simple way possible, we are going to use simple reference.

First, to build your house, you need space or land, right? Similar way, you need space to build your website.

Now coming to the domain, it is nothing, but an address to visit your house. So, domain is a path to find your website.

A hosting package comes in different categories like Linux web hosting, Windows, and Cloud.

Linux web hosting is the cheapest one, while could is the most expensive one.

To host a localhost website, you can select Linux web hosting package, if you are running a heavy site, then move to cloud.

Coming to the Windows host unlimited, the price is slightly higher than Linux web hosting, so it better that you avoid Windows package unless you have a web application to run on the website.

How to host a Website?

what is web hosting

Every hosting site has a different interface so it would be difficult for us to show you exact instructions step-by-step.

We will begin from the cPanel, so you are on your own until you reach cPanel.

Step 1: First login, find services, then select hosting package, access cPanel.

what is web hosting

Step 2: Now you have two options if you are planning to host your website on WordPress or any other script, then you can select “Softaculous”, or you can upload your custom site.

WordPress – First, search for “Softaculous” or scroll down until you find it.

what is web hosting

Select the script; you want to install.

what is web hosting

Your script will be installed automatically that also includes MySQL database.

Now moving to the second part, adding your custom website manually.

what is web hosting

You have to add website files in the file manager.

what is web hosting

The easiest way to add website is to compress the website into. RAR file using Winrar, then upload it to the PUBLIC_HTML, then extract the files.

Step 3: You have to create MYSQL database depending on your custom website requirement.

Using the Wizard, you can create new MYSQL database.

Conclusion

Web hosting is space that is required to store website files but makes sure you learn more about how much space do you need to store all files. Let us know your thoughts in the comment section.

Articles, Digital Marketing, Uncategorized,

5 Reasons Why Your Website is Underperforming and How to Fix Them?

Search engines have become very complicated over the years to understand its actual ranking factors. We face several problems when it comes to indexing our website and its pages on a regular basis.

The struggle keep goes on, and we have a deal with it. We see many newbies complaining about the website traffic decreasing for no reason apparently.

5 Reasons Why Your Website is Underperforming and How to Fix Them?

We are going to cover one of the important topics about why your website is not performing well on search engines.

Search Engine Unable to Detect

website underperforming

What many people don’t know that search engine is nothing but an algorithm, which carried out by a bot.

The bot doesn’t have human intelligence, so it uses a specific language is known as on-page optimization & off-page optimization.

It is more likely that your website is not detectable to the Google or any search engine bot.

What’s next?

There is nothing to fear about it because you can solve it by adding a Sitemap, Robots.TXT, and make sure to have good web hosting.

Note: Most of the time, a messed up or wrongly configured Robots.txt causes the bot to ignore your website.

Indexed, but Missing

website underperforming

It has happened to almost every blogger and web publisher that they have successfully indexed their website in google search console, but do not see their page in Google search results.

Now, what to do?

Isn’t that obvious, your website doesn’t have enough backlinks to prove that it’s worth putting on the front page.

You need to learn search engine optimization techniques, which also includes building backlinks from high authority websites, though it is against the Google guidelines.

Make sure to build backlinks from high authority websites naturally or else; your web page will be discouraged by the Google for violating their policy.

Slow website

website underperforming

Personally, I don’t like to wait for the website to load, it should be quick.

If not quick, then it should not be slow either.

To learn whether your website is slower or faster, you can use website speed test method.

Website speed depends on the hosting package, so you have to upgrade to the package which runs on SSD servers.

If you are planning to rank on Google, then use Google Page Insights tool, which tells you accurate results on where you have to work on the site.

Not Responsive

website underperforming

Google in 2015 said that smartphones usage would increase tremendously, so they prepared their services to work smoothly on all smartphones or compact devices.

The officials have also made it mandatory to make every website responsive, so they are compatible with smartphones, smaller screen devices, and tablets.

My question to you, is your website mobile-friendly?

If not, then you are making a bigger mistake because mobile-friendly is ranking factor today.

Navigation

website underperforming

There are too many websites nowadays, which are not user-friendly.

If you are providing all those basic functions to keep the reader on the site, then what are you doing?

Many websites and blogs have irrelevant header menus and footer menu.

Even the search bar is missing from the website homepage, or they disappear in the next pages.

Do not make it hard for the users to find your website. How to do that? Collect emails, join social media, newsletters, and more.

Content

Content Marketing,

We have many people on the Internet who are making thousands of dollars without having the quality of content, which inspires us to believe that content is not needed to be successful on the Google.

The concept of being successful on Google is entirely wrong.

Google clearly tells you to write for the readers, visitors, or clients, not for search engines. They (Google & other search engines) want people to be happy, so the algorithm aims to provide best results, not bad quality content to the people.

Content is king, no one can argue about it. What is our point?

Let’s assume that you are a reader, who is interested to know about “Best Bluetooth speakers,” then you are expecting a list that is tested, double checked, and known for quality, right?

If the content on the site is fake and does not answer your question, then you will leave and never to come back, right?

Readers or clients make you richer in wealth and traffic, not search engines because they want quality content.

Every article you write should come from experience and must be optimized for the people.

Conclusion

The search engine is like physics that will leave you in confusion, but make sure to follow our suggestions for more visibility. Let us know your views in the comment section below.

 

Articles, Uncategorized, Web Hosting,

What is error 403 and how to fix it?

WordPress is a powerful tool that used as content management system around the world. Those who are not familiar with the WordPress errors, then you have not used it to the extent yet. Even the most popular CMS has its flaws and problems.

Have you faced 403 forbidden error before? A lot of the WordPress have faced this problem at least once.

Did you know that more than 30% of the existing websites today is based on the WordPress? Probably not, but do you know that the popularity comes with wide-range of solutions to the problem.

What is error 403 and how to fix it?

We are going to help you fix 403 forbidden access is denied or 403 forbidden error in short.

We have three solutions ready for you to fix 403 forbidden so that you can resume your work smoothly.

A WordPress Plugin

It is common that a plugin has caused this problem, which is frustrating, but it happens to everyone, and it is common.

We know that a lot of you are running multiple plugins on your site, it is kind of difficult to find out which is causing the issue.

There are two ways to find out, and we will tell you how you can find out which plugin is causing the error.

1 – First option is to disable all plugins to confirm that a plugin causes the problem. It will clear the doubt and help you get back your site.

2 – Disable plugin one by one, which does consume a lot of time considering the number of plugins you have activated.

Usually, newly installed, updated plugins or recent update of WordPress version can trigger the problem.

In case, if you are not able to access your website admin panel, then you can manually disable the plugin from the hosting account.

Go to file manager from the hosting account.

error 403

Click on Plublic_HTML or access root folder of your website.

error 403

Find the folder “Wp-content.

error 403

And you have to rename the plugin folder to plugin.old and it will disable every plugin you’ve installed on your WordPress site.

error 403

Windows will pop and you have added .old to it.

error 403

To disable each plugin one-by-one, you have to click on the plugin folder and add .old to every plugin folder, which will disable it.

Fix 403 Forbidden Error by deleting .HTACCESS File

error 403

Corruption is part of every file system, and there is no denying that WordPress is no exception.

We recommend you to use your cPanel to access file manager to reach the .htaccess file.

First, create a backup, or you can simply download the .htaccess file to restore when this method does not work for you.

To fix the HTTP error 403 issue, you can delete .htaccess file from the file manager.

Sometimes the file is hidden from the file manager, but you can view hidden files as well.

Step 1: Click on the gear icon (Settings) from the top menu.

error 403

Step 2: A window will pop up.

error 403

Step 3: You have to select “show hidden files (dotfiles).”

error 403

Step 4: Click on save, then refresh the file manager.

error 403

Do not panic that you’ve got no replacement file for it because you can create a fresh one from the WordPress dashboard.

error 403

Go to your Dashboard > Settings > Permalinks, then select custom permalink, then click on save.

It will create a new .htaccess file in an instant, so you save time as well. It should fix the problem 403 forbidden access is denied, and website will function normally.

Note: You have to download the existing file to restore when things don’t have a plan.

Fixing Error 403 by making changes in File Permissions in WordPress

error 403

Error 403 has many causes, but one of the rare causes is in file permissions. Every file and folder in the WordPress have permissions, which prevents hacking and present there for the better protection from unauthorized users.

What is the appropriate solution for the error 403?

There are many solutions, but the most effective solution comes from your hosting provider.

Every reputed company has a dedicated customer support team so they can be a big help if you contact them to fix it.

They have a technical team, so make sure to ask them when they are available because even they have shift timings.

If you are non-techie or non-programmer, then we recommend you to stay away from these settings or else, you will find whole website itself.

Conclusion

The error 403 forbidden access is denied many causes, but if you implement the above solution, then it will be fixed. Let us know which solution has worked for you, and we have missed any solution, then mention it in the comment section.

Articles, Digital Marketing, Uncategorized,

Trends That Will Dominate Influencer Marketing in 2018

A recent research revealed that most of the marketers plan on executing at least one influencer marketing strategies for their business in this year. It is the 21st century; many people call it as a digital era. These are not the days that most people sit in front of televisions and watch advertisements. Internet became the main platform for many brands to advertise their business. Influencer marketing has been discovered as potential marketing strategy many brands, Influencers has the power and charisma to attract the people who follow them on social media. If you win the hearts of influencers, it is easy to win the hearts of their followers. Right now, influencer marketing is in starting stage and it will undoubtedly expand further in 2018.

How Influencer marketing by website making will change away the fate of brands in 2018Influencer marketing

Brand believes the power of social influencers, this is one of the reasons why investments have increased during this year. The scope of influenced marketing is extended to several platforms, but it is widely used by businesses in social media marketing. Let’s have a look at the trends that will dominate influence marketing in 2018. Most of the customers are now willing to purchase any item by getting influenced by social media reference. Choose a best web hosting to build a good website and take the help of influencer to promote it. As of now, this technique has proved itself to be the budget solution with most effective results to reach and engage the target audience.

Influencer marketing will surpass other modules

influencer marketing

Small and medium scale organizations that are not in a position to afford huge expensive are shifting towards influence marketing which allows them to save few bucks while generating the maximum reach. With the influencers showing their capabilities to raise or lower down the brand’s fame in the market. In the upcoming days, this strategy can actually surpass all other channels. Investing in influencer is a good decision as it definitely helps to grow business and brands reputation.

Video marketing is essential for attracting the audience.

Influencer marketing

Most of the people don’t show much interest in reading the entire matter whatever is posted. So a good video displaying your brands and services in an impressive manner is enough to gain customers attention. Everything will be informative if an engaging video is made, Using video for marketing is one the biggest influencer marketing trend in 2018. You don’t need to shell out your purses or bank balance to make a rich eye-catching video. People show interest to watch the video rather than reading the lengthy content.

Instagram is an important platform for influencer marketing.

 influencer marketing

Day by day the popularity of Instagram is increasing; more youth are getting attracted towards this social media app. It has also become a good platform for influencer marketing.  This mode of marketing helps you reach more people within less time and presents visual content in forms of photos and videos. It will help to connect with different categories of people across the world and focus on establishing meaningful relationships with influencers to stand out in the crowd.

Influencer’s value increases in 2018

 influencer marketing

With more and more companies shifting towards influencer marketing, the demand for influencers will rise to new levels. As this platform becomes more popular, influences with good name and following will be able to charge brands more. They know that brands need them more than they need the brands and can be selective in regards to which companies they work with.

We can observe growth in B2B influencers

 influencer marketing

Marketing through influencers is mostly seen as an emerging channel to influence the opinion of consumers through social media and other available sources. Apart from that, there are many B2B marketers who successfully used influencers for their attracting customers. When B2B marketers take help of influencer marketing, it is rather common to partner with them and at the same time launching campaigns on professional channels like LinkedIn

More new rules and laws against influencers

 influencer marketing

During the initial days of influencer marketing era, brands contacted influencers and which led to social media posts where people were recommending some products or services. But with the increasing use of this marketing strategy, the scenario has changed as new rules have been brought forward on this platform.

Business focus on building relationship

Influencer marketing

Considering the craze of influencer marketing, business will definitely keep an eye f building relationship that benefits them. Brands concentrate on business growth placing an emphasis on relationships through consistent outreach and in-person collaborations.

In a world where consumers increasingly trust their peers and online people, this marketing method marketing will be an important strategy for brands to adopt in 2018.